Course description:
This course teaches the skills of writing texts for websites, social networks, blogs and marketing materials. You will learn how to create texts that sell, engage and retain the audience.
Main topics of the course:
Copywriting basics: structure and style of texts.
Creating selling texts for landing pages.
Writing posts for social networks.
SEO copywriting: optimizing texts for search engines.
Storytelling basics.
Creating a portfolio and working with customers.
Training format:
12 modules with video lessons and practical tasks.
Homework with analysis from experts.
Final project: creating texts for a real client.
Who is it for:
For anyone who wants to earn money by writing texts and work remotely.
Case example:
Jan from Wroclaw began his career as a copywriter, writing articles for Polish and foreign companies. In three months, he was able to build a strong portfolio and attract regular clients.