Digital Marketer
Course Description:
Learn to develop and implement strategies for promoting brands on the Internet. We teach how to work with targeted advertising tools, data analytics, and create effective campaigns on social networks.
Main Course Topics:
Basics of Internet Marketing and Working with Social Networks (Facebook, Instagram, TikTok).
Working with Advertising Platforms (Google Ads, Facebook Ads).
Basics of SEO and Content Marketing.
Data Analytics (Google Analytics, Yandex.Metrica).
Creating Marketing Strategies.
Managing the Budget of Advertising Campaigns.
Training Format:
15 video lectures and practical assignments.
Recommendations for finding clients and promoting your services.
Final Project: Developing a Marketing Strategy for a Brand.
Who is it for:
Specialists who want to work in the field of brand promotion or start a career in digital marketing.
Case example: Katarzyna from Poznan became an independent marketer and earns money by promoting local brands via Instagram.
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